SEO, Technology

SEO Tips for URL Optimization

Posted: August 5, 2015 at 8:33 am   /   by   /   comments (0)

SEO Tips for URL Optimization

10. URLs must be 100 pc readable

If you can’t scan each word in your url, neither will search engines. That’s an enormous drawback as a result of search engines understand that individuals scan URLs before clicking them, to assist them perceive the content of a page. Search engines can’t unscramble crazy, dynamically generated URLs, nor do they even attempt. Instead they only scan the words in URLs, a bit like they scan the content on your page. This helps them higher perceive your content, so that they will connect you along with your target market.

Correct URL:
Incorrect URL:

9. Use Hyphens, Not Underscores

If you’d wish to separate words in your url use dashes or hyphens, rather than underscores. Google has been terribly clear concerning this. Their formula was written to scan hyphens, not underscores. If you would like to urge hierarchical high within the biggest search engines within the world, you have got to play by their rules.

Correct URL:
Incorrect URL:

8. top Content in top Folders

Search engines typically think about sites in your root folder as high level content and maybe higher content. So, be terribly careful and strategic on however you structure your URLs. url structure will signal the importance of a page on your web site.

More Authority:
Less Authority:

7. No Capital Letters

You higher have an excellent excuse to use capital letters during a url. Capital letters simply confuse everyone, as well as folks and search engines. Adding capital letters, in a way, encrypts your uniform resource locator by creating it exponentially laborious to recollect. may be a completely different url than

6. Block bad URLs with Robots.txt

Avoid being punished for duplicate content by interference search engines from classification multiple URLs to constant content and alternative problematic URLs. as an example, having a look feature on your web site generates dynamic and duplicate URLs to constant content, reckoning on the user’s filtered search. Block further dynamic urls inform to the canonical URL.

5. Add Mobile URLs to a Sitemap

Tell major search engines like Google that sites on your web site are mobile friendly during a sitemap. Mobile friendly pages tend to rank higher in mobile search results.

Some folks say you don’t ought to indicate mobile friendly pages if your web site is responsive. however to be safe, several still do embody responsive mobile URLs during a sitemap.

Here is Google’s recommendation on the way to embody mobile URLs in sitemaps

4. Use Canonical URLs

Dynamic pages will typically accidentally produce duplicate content, and you don’t need to urge punished for one thing you didn’t advisedly do, thence victimisation canonical URLs.

Here are some vital ways that to use canonical URLs:

Dynamic Content
If you would like to be a the well-liked url, even supposing alternative URLs access this same content, then add a rel=”canonical” link component within the head of every of these pages with constant content. this may tell search engines to solely index

Example of the rel=”canonical” link element:

Preferred Domain direct
Avoid the likelihood of Google and alternative search engines thinking you have got duplicate content. and are checked out as 2 completely different websites within the eyes of search engines. to mend this, set your most well-liked domain direct as either or this may direct your non-preferred domain to your most well-liked domain.

How to Set Your preferred Domain and Double the ability of Your Backlinks

Canonicalize Your IP
This is differently to avoid being punished for duplicate content. merely direct your IP address to your most well-liked domain. Otherwise, search engines might imagine your IP address and your web site are 2 different websites with constant actual content.

Indicate the way to Handle Dynamic Parameters
Tell Google and alternative search engines once to ignore any parameters side to your url, like a session ID or page number. By doing this you’re telling Google that has constant content as

Try using the url Parameters tool in Google Webmaster Tools.

3. transfer a Favicon

The tiny very little icon next to your url during a browser may be a favicon. Adding one has several advantages. Search engines like Bing and Google have toyed with as well as favicons within the search results. Favicons additionally stand out a lot of in browser bookmarks, serving to with whole recognition and trust.

There might not be any direct SEO deed from the results of getting a favicon on your web site, however there’s a precise correlation. In all, it’s higher to possess one.

2. 301 direct Broken URLs

If you need to amendment a url for any reason, simply keep in mind you’re removing a page that Google has probably indexed and alternative sites have joined to. You don’t need search engines to get rid of a high ranking website from the search results as a result of they can’t notice your content on your recent url. merely give notice search engines by adding a 301 direct from your recent url to your new url.

Google’s recommendation on 301 redirects
How to 301 direct

1. embody the precise Target Keyword

When attainable embody your actual target keyword or phrase in your url. this is often sometimes troublesome to try and do on your home page, however it ought to be straightforward on your service pages or diary articles.

How to target the precise keyword “brown animal skin couch”:

Great URL:
Bad URL:

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